Monday, September 29, 2014

Its international expansion started exactly on May 12, 1983 with the inauguration of the first unit


Good pizza many establishments around the world can do. Deliver it hot, tasty and quickly DOMINO'S PIZZA only is capable. Everything for the customer to enjoy a pizza like she just stepped out of the oven in the comfort of your home. And look who are more than 1.3 million pizzas cordless heater delivered daily with great success.
It all started when Tom Monaghan and his brother James decided cordless heater to buy on June 10, 1960 to Dominick's, cordless heater a modest pizzeria located in the small town of Ypsilanti, American state of Michigan. The pizzeria was acquired for a measly $ 500 In 1965, Tom had become the sole owner of the business in 1961, changed the name of the small establishment for DOMINO'S PIZZA. To differentiate themselves from the competition, bought cordless heater a VW bug and created a system of home delivery, which promised to deliver hot and crispy pizza quickly. In 1967 was opened the first franchise cordless heater network, and the following year the first store outside the state of Michigan, in the city of Burlington in Vermont. It was the beginning of a major national expansion. A decade later the network had grown to 200 stores.
Its international expansion started exactly on May 12, 1983 with the inauguration of the first unit in the city of Winnipeg in Canada. At this time there were more than a thousand stores DOMINO'S PIZZA in activity. In 1985 the network inaugurated cordless heater its first store in England, located in Luton, plus a unit in Japan. During the same year, the network launched no fewer than 954 units in the American market, making the DOMINO'S PIZZA became the most growth in this segment. Shortly after, in 1988, joined the company in South America with the opening of a store in the city of Bogotá cordless heater in Colombia. Until this decade, the network had a simple menu with few options. The vast majority of shops selling only one type of pizza (usually Crust Pizza) in only two sizes (small or large) and only one type of soda (Coke Classic). But the voracious competition from other networks eventually forcing the DOMINO'S PIZZA increasing the options on its menu with the addition of other types of pasta pizzas; two new sizes (medium and extra large); various cordless heater other types of soft drinks and beverages; and the introduction of products that had nothing to do with pizza.
The opening of the store in the city of Reykjavik, Finland, in 1993, established a sales record: the first week were sold over 5,000 pizzas. Franchisees, Gunnar Gudjonsson and Birgir Bieltvedt, were recognized with the "Most Pies in the Franchise Award" for having the three most productive stores in the city of Reykjavik. With predicted annual sales over $ 2 million each, these three stores are the largest volume of sales outside the United States. In the following years the network opened the first store in Africa, located in Cairo, Egypt, in 1995; and reached a staggering 6000 units opened in 1998 with the opening of a store in the city of San Francisco in California.
In 2001 the stores cordless heater in New York and Washington provided 12,000 pizzas to people who worked in the rescue of victims of the terrorist attacks of September 11. At the end of this year DOMINO'S cordless heater PIZZA delivered 400 million pizzas, the equivalent of a pizza for every man, woman and child in the United States. In 2006, the network peaked at 8,000 units open, and simultaneously celebrated the opening of store number 5,000 in the United States (located in Huntley, Illinois) and the number of 3,000 internationally, located in Panama City. In 2009, the first store network with internal tables in the United States was opened in the town of Stephenville, Texas, enabling customers to eat the pizzas on site. Later this year the network has achieved another record: opening of its store No. 9000 entitled folded the celebrations in the cities of New Delhi (India) and New Orleans.
Currently the network is undergoing a huge transformation in its business model. The growing number of customers seeking pizzas directly on the net stores did rethink the aesthetics of their outlets in the United States. This type of purchase is already responsible for 30% of the network business in that country. A few years ago, the delivery dominated sales, representing 80-90% of marketing of DOMINO'S pizza. The new phase has brought another novelty: the network announced the redesign of its logo. Regarding the change in the stores, the goal is to make them more welcoming. The new outlets will be different, depending on location and demand. Some may have unusual elements in the network as open kitchens, so that the consuming public can see the pizzas being prepared. Large TVs, comfortable seating and even a blackboard in

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