Always fit yet, as you can to stand out and you

Express
Riho Maurer
Do you still remember onetime big Citymarket stores with 'mammoth bogen tripods days' bogen tripods šoppamas went? Finns, Estonians loved it belonged to a cheap chain stores, which rose a few years, the market leader in retail. But what happened in 2005 "national tragedy": twists of ownership led to Citymarket Estonia, all stores overnight Rimideks appointed bogen tripods by consumers at the beginning of even hated. Riga started to determine bogen tripods what we should buy, store, and an assortment of gear üheülbastus became increasingly boring.
Change in the middle left the trade Citymarket chain built Riho Maurer (43). Now, seven years later, nice and easy Maurer creates a new chain of shops Aldar Market. Its first kärtspunased stores resurrect Viru "village trade."
We started at the beginning of the crisis in 2009, we now have a total of 13 of them, plus the port market (Tallinn). Individual bogen tripods stores can not cope, they must somehow Concatenation that whenever reasonable [purchase] price to get. Part sites is not intended to by the recipients, the quantities are so small. bogen tripods
The food is always expensive, and some kind of steady price increase. When I graduated from Citymarkets, buyers were divided into 80: 20 - 80 percent bought from the market or from where was cheaper, and 20 percent used the super- and hypermarkets. Today is the opposite: 80 percent goes supermarkets.
But the store is a costly affair. Its construction in London, bogen tripods Paris or Tallinn pays the same amount. The equipment is purchased on the international market, bogen tripods no one can give it to us cheaper, rather than the big international chains bogen tripods become more favorable.
Even if we store the average by square meters, bogen tripods the residents bogen tripods of the square of the number of times less. But they had to have the same fresh, beautifully displayed in the same way, guarded bogen tripods and heated. Stores still have to pay for heating and electricity bills that advocate the ceiling. Somewhere must be the money will come.
The buyer is always expensive food, because wages are low. Our retail business profits are lower than anywhere bogen tripods else in the world, but investments in the consumer of the same or larger. Scandinavian retail chains have invested here, even more than it would be sensible.
It is always better to fight than the rest of your home yard. Before Citymarketit went to Poland. Warsaw got together all the big international chains, from Carrefour and German chains, ending Keskoga. Poland had the highest concentration of hypermarkets. 50, however, was only one of a large store profit, all the rest gave a deep minuses. It took place in the fray, which all parties have defended their home market.
Kesko Prismatic were fighting in order not to fight in Finland. Rimi and is now trying to keep the market here in the Maxima does not reach Scandinavia. If Maxima take over the Baltic countries, it would be platsdarm move further north.
Always fit yet, as you can to stand out and you're at the right place. bogen tripods Large chains, the problem is their rigidity and the "political". bogen tripods The NCP chief of personal well-being becomes more important than the customer. For example, it is determined that your marks will better profit - how to sell more? Quick solution is to throw out all the assortment of competing products. In order to be able to report to the next level bosses bosses, how good they were.
In fact, Estonia has the choice of stores, prices, offers, and looks good. Stores are accessible to people. I tried once to find a better selection of downtown San Francisco store. I was told that there is a problem, drive 35 miles out of town, and please, there he is!
In a large chain stores management is carried far. Citymarkets did cooperate with the management of shops. Councils were an assortment of shops, which consisted of a store reatöötajatest who put out the stalls of goods, bogen tripods hear what our customers are asking for, and also had his own small money to cope.
Rimi stores bogen tripods only the robots are people who do not have a thing to think about, but only to put things off. All will be decided by the head office and an assortment of principle: if sold prior to the four milk, then throw three out of four extra volume can be increased sales and better prices.
The basic things - eggs, bread, milk, etc. - are sold at cost price or less, to attract people to the store. There you will be given a huge shopping or -käru. This feeling qualms: Basket is completely empty -'s not like anything purchased. There are no clear corridors, the total run time of the shelves between the tip and the eksled something like a maze. So avastadki hand, that you have laid another basket, second and third, with a top shop serves.
Citymarketist leaving inquired whether succeed in any shop to open in Kiev, Ukraine. But it seemed too uncertain terrain. There must be a bribe to bring in larger amounts than we tend to invest here. However, I managed with a local partner in Kiev under one side of the real estate investment.
These partners are very wealthy, pro-Western Ukrainians. Simple men, honest businessmen. Engaged bogen tripods in real estate, imported cars and has owned restaurants. Business in Ukraine may make it difficult to go. So they otsisidki opportunity inv