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The Great Gatsby is a novel by F. Scott Fitzgerald published in 1925, tells the story of an enigmatic millionaire happy twenties and film in New York, a time of fun and excitement, orchestras and shootings. This novel has become a standard in colleges and universities worldwide. In some references is cited as one of the most important novels in American literature of the twentieth century.
These days it has released a new version electric teapot warmer of this classic film starring Leonardo Di Caprio, electric teapot warmer for which it has developed an extensive branding electric teapot warmer work, carried out by the agency Like Minded Studio (www. likemindedstudio. Com /).
"We had the honor of carrying the corporate identity of 'The Great Gatsby'. Our goal was to develop a logo art deco perfectly reflecting electric teapot warmer these 20s and Fitzgerald's masterpiece "feature from the studio based in Sydney.
Like Minded Studio created a custom typeface to accompany all the branding project. This typeface is inspired by a classic font called Atlas (although originally was called Fatima Versalien) created in 1933.
This typeface has been tweaked and tuned for this new version, which we can see for example in bars that decorate each character (there were originally five stripes in this new family are just 4).
To all this design electric teapot warmer work has added a three-dimensional effect, and a chrome electric teapot warmer texture. All this, together with the plot of kaleidoscope effect, perfectly recreate electric teapot warmer the aesthetic spirit of the 20s.
This case of corporate identity is a perfect example of the great potential of branding in the film industry. Thanks to this entire project identity, this new version of The Great Gatsby is presented to the world with much more force. We're not talking about a simple movie poster where a more or less appropriate typography is placed over the photo of actors. electric teapot warmer This era is over. Now a product like this requires a complex job of branding to bring you the strength to express the diversity of media on which try to live. And of course, all these points of expression must be consistent and create a unified image.
The film producers often tend to neglect the process of corporate identity of his films. Fortunately, Like Minded Studio and the Great Gatsby come today to give us a lesson that hopefully a precedent for future electric teapot warmer projects for the big screen.
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